@InProceedings{Hurt_WCTR10,
author = {Ricardo Hurtubia and Bilge Atasoy and Aur\'elie Glerum and Anne Curchod and Michel Bierlaire },
title = {Considering latent attitudes in mode choice: The case of Switzerland},
booktitle = {Proceedings of the World Conference on Transport Research},
year = {2010},
address = {Lisbon, Portugal}
}