Dr Wei-Shiuen Ng

Precourt Energy Efficiency Center, Stanford University

December 10, 2015, 11:00, Room GC B1 10 (click here for the map)

Assessing the Impact of Parking Pricing on Transportation Behavior

Parking pricing plays an important role in shifting transportation demand by changing mode choice and reducing distance traveled. The price of parking is a direct cost of driving and a market based pricing policy that can efficiently manage transportation demand. In particular, variable pricing when applied to parking can have great potential, just as it has been successfully shown to manage demand through congestion pricing or peak period tolling. Understanding the impact of parking pricing on transportation and parking behavior is critical for determining the type of pricing structure that is most effective for managing demand and scarce land resources, reducing externalities, yet at the same time, generating adequate economic revenue. This study examines parking pricing impact with the consideration of various payment type, parking location, transit incentives, flexibility of work schedule, income, and walking time at the University of California, Berkeley. A discrete choice experiment was designed to analyze changes in transportation and parking behavior under various parking pricing scenarios using revealed and stated preferences data.


Wei-Shiuen Ng joined the Precourt Energy Efficiency Center at Stanford University as a postdoctoral scholar in 2014, after completing her Ph.D. in City and Regional Planning from the University of California, Berkeley. Her recent research focuses on the evaluation of transportation demand management measures, including parking pricing, and their impact on travel demand and behavior. Wei-Shiuen is currently on a leave of absence from Stanford to develop a series of policy scenarios for reducing transportation carbon emissions in Chinese and Indian cities for the International Transport Forum (ITF) at the Organisation for Economic Cooperation and Development (OECD) in Paris. Wei-Shiuen holds a Masters in Environmental Science from the Yale University School of Forestry and Environmental Studies and a Bachelor of Science in Environmental Economics and Environmental Management from the University of York. She is also on the Transportation Research Board of the National Academies Committee on Transportation in the Developing Countries.