Prof. Yousef Maknoon

Faculty of Technology, Policy, and Management, TU Delft

October 12, 2023, 11:30TBD

Context-Aware Assortment Optimization in Platform-Based Urban Mobility

This study delves into the role of context effects in assortment optimization for platform-based urban mobility services, challenging the assumptions of classical Random Utility Maximization (RUM) models. We employ the Random Regret Minimization (RRM) model and introduce a novel 'Marginal Decoy Policy' specifically designed to capture behavioral anomalies arising from context effects. Through comparative analyses with established models such as Multinomial Logit (MNL) and Generalized Random Regret Minimization (G-RRM), we demonstrate the efficacy of our approach. The findings elucidate new strategies for dynamic service menu optimization, significantly enhancing customer satisfaction and retention by taking context effects into account.


Yousef Maknoon is a faculty member at the Faculty of Technology, Policy, and Management (TPM) at TU Delft. He is also the director of Orbit Lab, a research group specializing in Operations Research and Behavioral Informatics in Transportation. His research takes a multidisciplinary approach, firmly rooted in operations research, to tackle emerging challenges in the transport and logistics domain. In recent years, his primary focus has been on the design and operational strategies for on-demand and instant logistics services, driving the evolution of this dynamic field.