Glerum_WDCA_10 TRANSP-OR TALK Glerum, Aurélie Atasoy, Bilge Monticone, Alberto Hurtubia, Ricardo Bierlaire, Michel Analysis of the impact of travellers' attitudes and perceptions on mode choice in low-density areas 2010 Sixth workshop on discrete choice models EPFL, Lausanne, Switzerland August 19, 2010 Mode choice is influenced by quantitative aspects such as cost and time, but importance should be given to qualitative aspects such as people's attitudes or perceptions towards the different modes as well. These latent characteristics can be integrated into a discrete choice model. In this presentation, we will investigate the effect of attitudes against public transports, environmental concerns or travelers' images of the transportation modes on the travelers' mode choice.