ETC09_FloeBier TRANSP-OR TALK Flötteröd, Gunnar Bierlaire, Michel Improved estimation of travel demand from traffic counts based on a new linearization of the network loading map 2009 European Transport Research Conference 2009 Leeuwenhorst, The Netherlands October 07, 2009 In the context of OD matrix estimation from traffic counts, we propose a new linearization of the network loading map that is superior to the usual proportional assignment in congested conditions.